HSSM leads Mississippi in reuniting lost dogs with owners using free facial recognition technology


HSSM is officially the first animal shelter in Mississippi integrated with facial recognition technology to identify lost pets. HSSM now offers their community an additional tool to help lost and adoptable dogs find their forever home through the Finding Rover mobile app and website.

As of February 8, South Mississippians can search HSSM for their dog just by clicking a few buttons on Finding Rover, which saves time for both the lost pooch and worried pet-parents. This partnership aims to increase reclaims and adoptions exponentially as the community grows on Finding Rover.

Now, every stray dog that enters HSSM can be instantly identified on the Finding Rover app or website using facial recognition technology for FREE. Users of Finding Rover can search the shelter right from their smartphone or computer for their missing dog, a neighbor’s missing dog, or search for adoptable dogs.

Every dog that leaves HSSM, through a reunion or an adoption, can remain protected on Finding Rover when the pet-parent completes registration with an email. If that dog ever gets lost, his/her record will already be in the system, and identifying that pet will be a snap.

“We are thrilled to announce our partnership with Finding Rover. This mobile app is just one more resource in our toolbox that will make it easier for us to reunite dogs with their owners, ” said Maren Slay, HSSM Marketing Specialist. “As the first animal welfare organization in our state to utilize this technology, we are honored to lead the way in reducing the number of lost dogs entering shelters.”

AndroidLostRegistration of your pet is simple and free. Once your dogs are registered, they’re protected for life. Residents can list dogs as missing, found or simply upload the image as an extra protection against the unexpected. Pet-parents are encouraged to register their dogs before they get lost because, if that moment comes, a digital Lost Dog poster can be created on Finding Rover in seconds. Staff at HSSM will be integrating the same app in our lost dog processing and use it to reunite families with their pets faster.

“A dog is a beloved family member, and if he or she goes missing, it can be devastating to everyone involved. We want to do everything we can to safeguard our dogs from being lost forever. Registering a dog on Finding Rover is another step all owners should take to further protect their cherished pet.” — John Polimeno, CEO and founder of Finding Rover.

When a community comes together on Finding Rover, more dogs can find home. Please help more pets find their way home by spreading the word.


Key benefits of using Finding Rover include:

  • Simple to register – Registration is easy through Facebook and email. All you need is a picture of your dog and a zip code.
  • Easy to use – Anyone with a mobile device can take a photo of a lost dog, which will be instantly posted on Finding Rover.
  • Technologically advanced – Finding Rover spent two years with The University of Utah research and development (R&D) department creating is proprietary facial recognition technology. Finding Rover has the only technology that instantly recognizes a dog on the spot.
  • Social – Finding Rover unites dog owners based on common interests and provides a forum for users to read up on the latest dog news, share content and interact.
  • FREE – Finding Rover is free to download and use.






Helpful links:


About Finding Rover:

Finding Rover using facial recognition technology to identify lost and found dogs in real time from a smartphone or computer. The app and website features a lost and found dog notification system that sends a push notification and social-feed photo-alert to users within a 10 mile radius. When a user spots a lost dog, he/she can take a photo either within the app, or upload a photo from a device’s photo album. When a dog has been found and identified through Finding Rover’s facial recognition software, the finder will receive information on how to notify the owner.





Our Mission

The mission of the Humane Society of South Mississippi is to save and enhance the lives of pets through cooperative and innovative approaches to adoption, spay/neuter, sheltering and community engagement.

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